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10 Lists Every Public Relations Professional Can Learn From
Valerie Simon I’ve noticed a lot of controversy regarding the subject of “lists” being discussed on Twitter lately. Bloggers who create lists run the risk of being scrutinized for the choices they...
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Dog-Days of Summer: Perfect Time for PR Reviewing and Planning
August in Washington, D.C., where I work, exemplifies the “dog-days” of summer. Congress recesses and it seems everyone else does, too. The slightly slower pace allows us time to reflect on the first...
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Is Retargeting Effective Or Just Plain Creepy?
by Crystal deGoede* Retargeting – when online targeted advertising is delivered to consumers based on previous Internet actions that did not result in a past conversion – has become more importunate...
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Required Reading for PR Professionals
Valerie Simon As interns head into the office for the first time this fall, eager to make a good impression and begin a successful career, wouldn’t it be nice to be given a reading list…a list of books...
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Why Are Marketing and PR Professionals Using Geo-Location or Location-Based...
This past April, I asked if geo-location social media is the next big thing for PR? Five months later, some are still trying to figure it out. At a panel I recently moderated for the National Capital...
View ArticlePR News 2010 Media Relations Summit: Gary Wells, Dix & Eaton, interviewed by...
Transcript – JOHNA BURKE: Hi, this is Johna Burke with BurrellesLuce, and we’re here at the PR News Media Relations Summit. I’m joined by Gary. Gary, will you please introduce yourself? GARY WELLS: My...
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Maximizing the Value of an Event
Valerie Simon Tomorrow, November 18, at 9pm eastern, my BurrellesLuce colleague, Debbie Friez, will be joining the #PRStudChat (PR Student Chat) community on Twitter as part of a special panel of...
View ArticlePR News 2010 Media Relations Conference: Roger Conner Interviewed by Johna...
Transcript – JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at the PR News Media Relations Summit. I’m joined by Roger. Roger, will you please introduce yourself? ROGER...
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Top Five BurrellesLuce Fresh Ideas Posts for the Month of April 2011: Smart...
Smart Goal Setting for 2010 This post proves that setting “SMART” goals is always timely. To ensure success and empower ourselves to achieve both our professional and personal goals, goals need to be...
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